Airbnb Jonathan Mildenhall

CANNES, France — Airbnb CMO Jonathan Mildenhall is a juror this year at the Cannes Lions ad festival, and he is using the week-long spotlight to highlight just how white the advertising world is, and how far it needs to go to nurture non-white talent.

Mildenhall has put out a call to any non-white employees at Cannes to send him a “book” (a portfolio of work plus a CV or resume) this week so that Airbnb’s marketing arm can consider recruiting them.

Mildenhall told Business Insider over an ice tea at the Grand Hyatt Cannes Hotel Martinez this morning that he has received over 100 books so far from more than 30 countries, and he has 30 interviews scheduled. “We’ve created a pipeline of under-represented talent,” he says.

People have complained about the lack of diversity in advertising for a long time, so it is refreshing to see someone doing something practical about it at a nuts-and-bolts level. Mildenhall has been coming to Cannes for 20 years, going back through his time as a marketer at Coca-Cola and at ad agencies Mother and TBWA.

“Last year it struck me how white the industry was and how white Cannes Lions was. I’d seen massive, …read more

Source:: Businessinsider – Technology

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