Good morning from Cannes, France, where I’m attending the Cannes Lions International Festival of Creativity. What began as a conference devoted to honoring excellence in advertising has morphed into a gaudy business meeting for the technology and sales people who call the shots in the industry. It’s like the Consumer Electronics Show in a far lovelier setting and with far fewer toys.
The conference is just underway, and each evening I’m interviewing a handful of movers and shakers–in a series on the beach called Shakers and Stirrers, actually–from various corners of the advertising world. Sunday evening Biogen digital strategist Shwen Gwee urged pharmaceuticals marketers, of all people, to think outside the box more. Victoria Noble, a marketer with the pharma giant Shire spoke about her efforts to get consumers to “love their medicines.” From my own perspective, I say no thank you. But all power to her.
Topic No. 1 in the tech world remains Jeff Bezos’s quest for world domination, and I have three smart pieces to recommend to you. David Streitfield writes in The New York Times about Amazon’s enormous appetite for risk. Meantime, The Wall Street Journal’s Christopher Mims astutely records the journey of tech …read more
Source:: Fortune.com – Tech