The Sleeping Ginats billboard truck targeting Amazon. (Twitter Photo / @slpng_giants)
Sleeping Giants, the anonymous group dedicated to getting corporations to pull advertising from right-wing news websites such as Breitbart, is taking its fight to the streets — specifically around Amazon’s headquarters in Seattle.
The group, which says it has been unable to get Amazon to respond to requests to not advertise on the site, has deployed a mobile billboard with the message “Amazon, stop funding bigotry. Please pull your ads from Breitbart.”
A tweet showed the ad on the back of a truck and said, “Look out Seattle. Here we come.”
Well, if you can’t get a response from a company online or on the phone, you can always try in-person. 😳
Look out, Seattle. Here we come. pic.twitter.com/pqRzmJ0mIw
— Sleeping Giants (@slpng_giants) June 19, 2017
Sleeping Giants was founded after the 2016 presidential election and its description on Facebook says it is “dedicated to stopping racist, sexist, anti-Semitic and homophobic news sites by stopping their ad dollars.” The group targets “programmatic” ad buying, in which companies rely on technology, rather than humans, to purchase and place ads.
An Amazon ad on Breitbart.com. (Breitbart screen grab)
A news release in May said that …read more