Twitter is using star power in its latest ad campaign to show off the different kinds of content posted on its service and ways to interact with it.
Grammy-winning artist Chance the Rapper leads the celebrities starring in Twitter’s new campaign, which debuted on Monday at the annual Cannes Lions ad festival in France. The first ad, which will air on TV tonight during ABC’s Bachelorette reality show, features Chance the Rapper asking his 4.3 million Twitter followers for song requests before he takes the stage for a concert. The ad then shows several fans tweeting their favorite songs from the rapper’s catalog, while others argue about their choices and another calls the rapper “overhyped.”
Legendary rock musician David Crosby (The Byrds; Crosby, Stills & Nash) even shows up in the ad with a nod to his well-known online musings and grumblings about modern music.
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Watch the new ad here:
Any requests? Real instruments? No problem.
— Twitter (@Twitter) June 19, 2017
Twitter is pushing the new campaign with the tagline #SeeEverySide as it tries to win new users by highlighting …read more
Source:: Fortune.com – Tech