Marketing in the twenty-first century is almost entirely about being aware of discussions about and tangential to your brand, responding to and being a part of that conversation, and leveraging those discussions to connect people who have a problem with the solution to that problem. Online influencers are fundamental to the way those conversations play out and are central to any strategy that relies on capturing attention. So, how do we connect with those influencers in a way that is mutually beneficial? 1. Remember it is still a numbers game As much as everything that follows will stress upon how…

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Source:: The Next Web – Technology

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