Amazon opened its futuristic Amazon Go store to the public on Monday.
It’s just one of several physical retail initiatives the primarily online retailer has undertaken recently.
Amazon has become synonymous with online shopping.
The e-commerce giant is now estimated to take about half of all online sales in the US.
But Amazon cannot live online alone. The company is increasingly moving into the physical world, opening spaces in malls, shopping districts, and even local strip malls. It’s a move that signals the company’s ambitions are larger than e-commerce, combining its digital prowess with the convenience of physical retail.
One reason that may be, an anonymous source told CNBC in September, is that Amazon is seeing online sales go up in areas that have physical stores. Brick-and-mortar stores increase customer awareness of the brand, and it’s extra fuel for the Amazon engine.
Its latest move is the opening of its cashierless Amazon Go convenience store in Seattle.
Here are all of the ways that Amazon has expanded into the physical world so far.
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Amazon Go is a new kind of convenience …read more
Source:: Businessinsider – Technology