The digital currency exchange Coinbase has been on a rocket ship ride for the last year, signing up a flood of new retail and institutional clients eager to be part of the ongoing crypto craze. But explosive growth has also resulted in a bumpy experience on the customer service front, including complaints of outages and slow response times.

Coinbase has responded in part by going on a hiring spree, which includes its latest appointment. On Monday, the company announced a new vice president of operations and technology: Tina Bhatnager, who has spent the last five and a half years at Twitter, where she helped scale the company’s customer service team from a basement operation to a global force.

Bhatnager’s time at Twitter, which is no stranger to chaos and controversy, is likely to help her navigate the colorful and free-wheeling world of cryptocurrency world.

“Not only did [Bhatnager have] the depth of experience, but also the right temperament: assertive enough to take control, while patient and empathetic to our customers’ plights,” said Coinbase CEO Brian Armstrong in a blog post announcing the hire.

In an interview with Fortune, Bhatnager says she was drawn to San Francisco-based Coinbase because she was seeking to …read more

Source:: Fortune.com – Tech


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