Let’s say that you’re a digital marketing lead at a Fortune 1,000 company. When it comes to achieving your goals—attracting, engaging, and retaining audiences—every card imaginable is stacked against you. Who’s going to listen to your story? How do you ensure that your message gets seen? One approach to tackling this challenge involves creating domain-specific micro-sites like SAP’s Digitalist Magazine, which publishes topics on corporate innovation. Readers come to this destination knowing that they can learn about machine learning, AI, human-machine interaction, blockchain, and other technologies that are transforming societies around the world. The challenge with concepts like “Digitalist Magazine,”…

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Source:: The Next Web – Technology

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