Oath promises it can help advertisers who are tired of the Google-Facebook duopoly by using its vast pool of data for ad targeting.
And now it’s getting more help in that fight.
The Verizon-owned division — an amalgamation of digital media assets cobbled together from acquisitions of AOL and Yahoo over the past three years — has built a group of outside companies that have agreed to pool together data that can be used for ad targeting.
To read more about Verizon’s plan to take on Google and Facebook, click here.
In other news:
Facebook is asking users to pick which news outlets are “trustworthy” — and will demote the losers in your feed. Facebook CEO Mark Zuckerberg said the company wasn’t “comfortable” deciding for itself whether a news outlet is reliable.
Meanwhile, YouTube is setting up an ‘Intelligence Desk’ to weed out dicey content before it raises bigger brand safety concerns. The move is the latest in a series of efforts by the company to win back advertiser trust.
Twitter found more than 50,000 Russia-linked accounts that actively shared election-related material.Trump’s Twitter account interacted with them hundreds of times.
A portfolio manager who has crushed his peers for the past half-decade identifies …read more
Source:: Businessinsider – Technology