A technician at Brooks records a customer's biomechanics or her running style by using sensors attached to her ankles, shins, and knees.

After he attaches sensors to my ankles, shins, and knees, a technician at Brooks, the Seattle running shoe maker, asks me to do a series of knee bends and run a few steps on a treadmill equipped with a camera. The device will capture my motion with the goal of recording the biomechanics of how I run. It will analyze how far my knees point away from each other and how the swing of my hips affects my knees. A running fanatic, I am intrigued that a machine could know my gait better than I do.

A technician at Brooks records a customer’s biomechanics or her running style by using sensors attached to her ankles, shins, and knees.Courtesy of Brooks

This biomechanical assessment, part of a service and philosophy that Brooks calls Run Signature, has long been in use by the company to help guide its customers to the best-fitting shoe in its arsenal. But the options so far have been limited to what Brooks can sell off the shelf.

Now Brooks, the top brand in specialty running with 25% of the shoe market, according to the NPD Group, wants to take that a step further. The company is working with tech stalwart …read more

Source:: Fortune.com – Tech

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