Trying out sandwiches from Amazon Go. (GeekWire Photo / Kurt Schlosser)
We’ve heard all about the technology that powers Amazon Go — and eliminates cashiers — but once you’ve swiped in, grabbed your items and walked out, is the food actually any good?
On the much-anticipated opening day of the high tech convenience store, I decided to trek down to Amazon HQ to answer that very question. When I arrived around lunch time, I was greeted by a line stretching around the block, a little ironic for a concept marketed with phrases like “no lines, no checkout” and “good food, fast.” After waiting in line for about 20 minutes, I was able to enter the store.
Sandwich selection at Amazon Go. (GeekWire Photo / Nat Levy)
About half the 1,800-square-foot space is dedicated to grab-and-go stuff, which makes sense given the clientele of hungry office workers in that area. The selection is split between food prepared by Amazon Go workers at an on-site kitchen and items from local providers such as Macrina Bakery, Molly’s and Alki Bakery. Amazon’s surprisingly large set of offerings include sandwiches, salads, protein packs and other meals. I’m a big sandwich guy — I eat …read more