It will get better–or so they say.

Today’s flashiest tech titans have pioneered a new approach to business: unrelenting, iterative improvement. Their products–Amazon’s Echo, Google Chrome, Tesla cars–are never quite finished developing. The coder crowd has gotten better and better at making mousetraps that get, as if by magic overnight, faster and smarter. As a one-time purchaser of any auto-updated gizmo, you benefit. Consider that upgrade “on the house.”

Yet, despite the mega-advances in machine learning and never-ceasing upgrade prompts, tech’s time-tested tradition of enticing consumers to trade in the old model for the new one (and the newer one after that) is as strong as ever. And after a few recent scandals, many are increasingly wondering if companies might actually be using their auto-upgrade powers to make those older products not better, but worse.

Take the iPhone. In December, Apple


aapl

faced a backlash for retarding old handsets, apparently to prevent them from randomly switching off. The $900 billion computer maker said it intended the year-old software tweak to “improve power management” for devices with aging batteries, but the move also hindered phones’ performance and stalled apps. In Apple’s view, the interference was in consumers’ …read more

Source:: Fortune.com – Tech

(Visited 1 times, 1 visits today)

Leave a Reply

Your email address will not be published. Required fields are marked *