“Data is the new oil” is a well-worn adage these days. The data we generate every day through clicks, likes, and posts keeps the engines of online businesses rolling but there is an ever-increasing lack of control for the regular user over how this data is used. We get access to free services and in turn, we hand over data that informs massive digital advertising and marketing networks, but we get little else in return. Nowhere is that truer than in ecommerce with the data given on our purchases. Ecommerce and online retailing is showing no signs of slowing down…

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Source:: The Next Web – Technology

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