Apple CEO Tim Cook took in a demonstration of Canadian e-commerce platform Shopify’s augmented reality capabilities during a visit to Toronto, while touting his company’s investment in the emerging technology.

“I believe that AR is the most profound technology of the future,” Cook said in an interview. “It amplifies human performance. It amplifies humans, not substitutes, and doesn’t isolate. I’m a huge believer in it.”

Cook’s agenda during his visit to Toronto is heavy on meetings with developers and coders, but he has also made students a priority on this trip, visiting Sheridan College on Tuesday and surprising a Grade 7 classroom in Scarborough on Monday. He is expected to return to the United States later Tuesday.

Apple to finally start selling HomePod speaker on Friday, but Canadians will still need to wait‘I wanted to come say thank you’: Tim Cook makes first visit to Canada as Apple CEO‘Thank you. This confirms your concert-ticket purchase. And your parking. And your t-shirt and beer.’

The focus on augmented and virtual reality (AR/VR) is key for Apple, which released tools last year that allow developers to add AR experiences to apps. The company has also said that the newest iterations of the …read more

Source:: Financial Post – Tech

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