Sundar Pichai

Google is due to release an in-built adblocker for its Chrome browser in February, which will stop users seeing the most irritating types of ads.
Rival adblocker Adblock Plus has released research showing that Chrome’s filter will only block around 17% of ads.
The most hardcore users who block ads probably won’t be satisfied with Chrome’s new tool, which is more like a filter.

Google is due to update Chrome in February with a built-in ad blocker that will filter out some of the most annoying types of online ads.

But according to research from a rival adblocker, Adblock Plus, Chrome’s new filter will only block about 17% of ads online.

Adblock Plus looked at 55 different types of ads, and found Chrome will allow 83% through, including some that a normal user might consider irritating.

Google’s filter, for example, will allow flashing, animated ads as long as they don’t interfere with the text of an article. Adblock Plus doesn’t. You can see an example of that kind of ad here.

Chrome’s filter will also block full-page pop-up ads that load for five seconds before you can access an article. You can see an example here.

Chrome’s filter won’t block similar ads that let you immediately …read more

Source:: Businessinsider – Technology

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