Survival in the wild means blending in, camouflaging one’s appearance to avoid being seen by prey. It’s just the opposite in marketing. Prioritize market differentiation. Be noticed or die. And with all the flashy ways to get noticed evolving daily, it’s a tough world to compete in. If you’re going to buy a predictive analytics software right now, you’ll probably start asking among friends, before heading out to research on Google. Then you’ll find there are a bazillion options to go for. Truth is, the best marketer — who knows how to differentiate their product and frame why they’re better…

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Source:: The Next Web – Technology

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