Angie Schneider, founder and CEO of Spry. (Spry Photo)
The gig economy already lets you order a taxi ride, dog sitting or rented baby gear. Now you can add press releases and company blog posts to the list of goods and services available by app and delivered by an army of freelancers.
Seattle-based startup Spry is a marketing company billing itself as the “first mobile PR network.” The company, which started last year, is officially launching its service today after operating in beta mode.
There are other sites that offer the services of various professionals — web designers, illustrators, accountants and marketers among them — but Spry founder and CEO Angie Schneider said its approach is different. Spry has a team of PR experts and journalists that have undergone “stringent vetting,” she said, and Spry uses an algorithm to pair customers and marketers. The matches are based on a freelancer’s work experience as well as personal interests.
“We’re really first out of the gate for this type of model,” said Schneider, 41, who has been in marketing for 20 years.
The company has five employees. It got its start within Omnicom PR Group, a PR holding company. While Spry is an independent company, Omnicom …read more