When it comes to mobile research, no decision is too small. Micro-moments are now the very foundation for modern consumer engagement. In today’s mobile-first era, consumers are increasingly becoming pocket detectives, using their mobile devices to research products and seek advice in real time. These critical “micro-moments” are fundamentally changing the entire dynamic of decision-making. Consumers aren’t just searching for products; they’re seeking “the best” solution. As they face an overwhelming array of brands and choices, they’re expecting brands to offer useful and quick information to guide them. This is setting the stage for a new genre of “adviser brands” that…

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Source:: The Next Web – Technology

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