Consumer Intelligence Research Partners Chart
Google’s push to compete with Amazon Echo in the home is starting to pay off with increased market share, according to a new study released this morning by Consumer Intelligence Research Partners.
The study estimates that there are now 14 million Google Home units in U.S. homes. That’s still less than half of Amazon’s estimated U.S. installed base of 31 million Echo devices, according to the firm. However, Google has been surging, with 40 percent of units sold in the U.S. during the holiday quarter, its best result yet.
Amazon had jumped out to an early lead in the market. One marketing professor previously called Amazon’s Echo smart speaker and Alexa voice assistant the “accidental winner.” But the recent jump by Google underscores the fact that it’s still early days in this market, as the two companies compete for the attention of new buyers.
The Google Home and Google Home Mini. (Google Photo)
Both companies have been relying heavily on lower-priced devices for the bulk of their growth. The CIRP study estimates that the $50 Echo Dot accounts for more than half of Echo unit sales, and the $49 Google Home Mini made up about 40 percent …read more
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