The repercussions from Facebook’s huge algorithm tweak continue to hit the media industry.
During a panel at Luma Partners’ Digital Media Summit in New York on Tuesday, Complex Media’s CEO Rich Antoniello said that the publisher’s Facebook audience is “probably down somewhere in the 18% to 20% range” over the last 18 months.
While that may not be equivalent to the nose dives in traffic that ultimately put digital upstarts like LittleThings and Cooking Panda out of business, Complex Media’s drop-off in traffic is the latest example of publishers’ complicated relationship with Facebook.
To read more about how Facebook’s algorithm change makes it ‘virtually impossible’ to launch new media brands on the platform, click here.
In other news:
The US Senate has voted in favor of restoring the FCC’s net-neutrality rules. The vote came in at 52-47 on Wednesday, which would overturn a vote by the agency in December to scuttle its open-internet regulations.
BuzzFeed wants to make the next TV hit — but advertisers are skeptical. The publisher is looking to diversify its revenue, and sees a big future in licensing and content development from TV and film projects.
YouTube’s new music subscription service takes on Apple Music and Spotify. …read more
Source:: Businessinsider – Technology