UK-based LADBible is one of the biggest publishers on Facebook with 32.6 million followers. But it is scrambling to make content for other platforms as Facebook’s reach continues to dip.
The publisher’s monthly video views on Facebook have decreased from 3.2 billion to 1.3 billion since October, according to CrowdTangle data.
LADBible is now focused on Snapchat and Instagram and is eyeing more long-form content.
As part of the shift, the publisher is exploring “positively social” content that tackles topics like mental health and gender norms.
A year ago, bro-oriented UK publisher LADBible was cranking on Facebook.
The six-year-old site had built one of the biggest Facebook followings from funny video clips, and the appetite for such content seemed to only be growing—until it abruptly ended in October.
Similar to other publishers that have seen an audience drop-off on Facebook in recent months, LADBible’s reach on the platform has decreased dramatically in recent months due to changes to Facebook’s algorithm. In particular, viral-minded social publishers like LittleThings and Unilad that spent years building massive audiences and distribution for their content on Facebook have noticed a sizable hit.
As a result, LADBible is turning to Instagram and Snapchat to feed its next wave of growth, …read more
Source:: Businessinsider – Technology