One of the FCC’s many jobs as a media regulator is to make sure that there is adequate time being dedicated by broadcasters to educational content for kids. As the media landscape changes, however, so too should the regulations — and the FCC is looking to update its “Kid Vid” rules for the 21st century. But the agency’s proposal is half-baked, warn some advocates.
This latest move, one of several in the FCC’s so-called “modernizing media regulation” efforts, got its start back in January, when Commissioner Michael O’Rielly wrote a blog post explaining why he felt it was high time children’s television regulations were revisited.
The chief reason for this was essentially that with the plethora of different avenues by which kids can reach educational media these days, it doesn’t make sense to have regulations requiring broadcasters to have 30-minute shows making up at least 3 hours of content per week. Why not shorter format stuff? Why not let programs on Netflix and Hulu count? Why not allow sub-channels to carry that content instead of main channels? They’re good questions.
Following this post, FCC Chairman Ajit Pai asked O’Rielly to head up a review of the rules and propose changes. And …read more