Moz CEO Sarah Bird. (Moz Photo)
Moz is making its largest acquisition to date as the Seattle search engine optimization company aims to tackle what CEO Sarah Bird calls the “golden age of search.”
Moz today announced the acquisition of STAT Search Analytics, a Vancouver, B.C.-based startup that is similar to Moz but specializes in keyword rank tracking and Search Engine Results Pages, or SERP, for enterprise clients.
The deal gives Moz a new presence in Vancouver, where it will retain all 50 of STAT’s employees and plans to grow the team. Rob Bucci, CEO of STAT who bootstrapped the 9-year-old company to profitability, will become vice president of research and development for Moz. Terms of the deal were not disclosed.
STAT Search Analytics CEO Rob Bucci. (Moz Photo)
The acquisition is the sixth for Moz, which launched back in 2004, and is its largest to date. It will help Moz boost an enterprise business that has grown by nearly 40 percent this year. STAT’s customers include eBay, Trivago, 360i and iProspect.
Bird, who took over as CEO in 2013, said the deal was a long time coming.
“They have the world’s best search analytics product in the market today,” she said. “Combining …read more