While TodayTix is sometimes described as the mobile version of the TKTS booth where you can pick up last-minute tickets to Broadway shows, CEO Brian Fenty said that he sees the service’s real competitors as “anything you can do with your night, outside of work — that’s Netflix and ‘Orange is the New Black,’ that’s post-season baseball, that’s a pitcher of margarita.”
At the same time, Fenty said after driving a total of $250 million in sales and to 4.6 million customers, the company has built a rich trove of data about people’s cultural interests. So with that in mind, it made sense for TodayTix to follow Netflix’s footsteps with “the same ethos that they had, to develop and to nurture programming and content that’s intimately connected to what users and what customers want to see.”
This doesn’t mean TodayTix is going to be producing spectacular Broadway productions. Instead, Fenty pointed to the TodayTix Live concert in Brooklyn last month as the first of these shows.
That concert, which celebrated TodayTix’s five-year anniversary and was …read more