Amazon opened its first Amazon 4-star store to the public on September 27, in New York City.
Since then, it has opened 4-star stores in Berkeley, California, and Lone Tree, Colorado.
It’s just one of several physical retail initiatives the e-commerce giant has undertaken recently.
Amazon has become synonymous with online shopping.
The e-commerce giant is now estimated to take about half of all online sales in the United States.
But Amazon cannot live online alone. The company is increasingly moving into the physical world, opening spaces in malls, shopping districts, and even local strip malls. It’s a move that signals the company’s ambitions are larger than e-commerce, combining its digital prowess with the convenience of physical retail.
One reason that may be, an anonymous source told CNBC last year, is that the company is seeing online sales go up in areas that have physical Amazon stores. Brick-and-mortar stores increase customer awareness of the brand, and it’s extra fuel for the Amazon engine.
Its latest move is the Amazon 4-star store, which now has locations in New York City; Berkeley, California; and Lone Tree, Colorado.
Here are all of the ways that Amazon has expanded into the physical world so …read more
Source:: Businessinsider – Technology