Ted Krantz App Annie

App Annie, the $468 million mobile app data analytics startup, is preparing to be IPO-ready, making a play at M&A, private equity or going public in the next two to three years, says Ted Krantz, CEO of App Annie.
App Annie, which is often cited in Apple’s announcements, has grown quickly, but the biggest challenge has been the company culture, Krantz says.
Krantz explains how the company worked to revamp its culture and raise employee engagement in the past few months.

Before taking the reins as CEO of App Annie in July, Ted Krantz recalls the awkward silence in the room during all-hands meetings.

Employees would sit uncomfortably while executives or managers made presentations, he recalls. No one would ask questions.

“None of us were feeling too great, and that’s inclusive of myself,” Krantz said. “We were losing the engagement of our employees.”

That was a wake up call that the company, one of the biggest players in the mobile app data analytics space, needed to change. Employees felt like their voices weren’t being heard, and Glassdoor reviews plunged. App Annie embarked on a major reinvention that brought in new executives, replaced old practices, increased company transparency and helped its employees become …read more

Source:: Businessinsider – Technology


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