Now that AT&T has closed its Time Warner acquisition, it has a lot of streaming services to manage.
It already has DirecTV Now, which has two tiers. It also has WatchTV and HBO Now. And it’s preparing to launch its WarnerMedia streaming service, which will have three options.
Analysts say AT&T will need to simplify its marketing message to compete in a fragmented TV ecosystem.
AT&T has a choice problem.
Having closed its Time Warner deal, it plans to build a new streaming service to compete with Netflix.
It’s started to streamline its vMVPD offerings, cutting its four DirecTV packages to two.
But DirecTV also raised their prices by $10 a month. DirecTV Now’s cheapest tier, “PLUS,” is now $50 a month and includes broadcast stations, Turner channels, and HBO. The other option, “MAX,” costs $70 a month has everything in the cheaper tier plus regional sports networks and Cinemax.
DirecTV also dropped A&E, AMC, Discovery, and Viacom programming from its bundles. People who want popular channels like Discovery Channel, the History Channel, or Animal Planet could switch to AT&T’s WatchTV. But WatchTV isn’t branded DirecTV and it’s not pitched on DirecTV’s site, so AT&T may be missing a chance to keep potential customers who …read more
Source:: Businessinsider – Technology