Lots of news publishers are looking to digital subscriptions to supplement their ad revenue.
A new survey for Business Insider by Dynata found most subscribers pay for one or two subscriptions and most of them are subscribing to just three papers.
That suggests it will be hard for other publishers to make significant inroads in the market.
Ad revenue alone won’t pay the bills, so lots of publishers are jumping on the subscription bandwagon.
New York Media, Condé Nast, BuzzFeed, Vox Media, and yes, Business Insider, are just a sampling of the publishers that have erected paywalls or reader revenue programs in the last year, or announced they are planning to.
It’s easy to look at the success of The New York Times and be hopeful about the prospects for reader-paid online journalism. It recently hit 4.3 million subscriptions in print and digital and thinks it can get to 10 million by 2025.
Read more: Condé Nast plans to charge advertisers a premium for its digital subscribers, but ad buyers think the idea will flop
But it’ll be hard for others to replicate that success, as few have the caliber and breadth of journalism and editorial resources that the Times does.
A survey by Dynata, …read more
Source:: Businessinsider – Technology