People cluster outside a futuristic glass-and-steel building.

Enlarge / The Steve Jobs auditorium on Apple’s new campus.

On March 25, Apple executives and partners will take to the stage in the Steve Jobs Theater at Apple’s Cupertino campus to talk about subscriptions, software, services, entertainment, and media. These are all things Apple has dealt with before, but never before has an event focused so completely on them as we’re expecting later this month.

That’s not to say it’s impossible that hardware will appear. The timing is right for an update to Apple’s base iPad model, and reports and rumors have been joined by developer beta evidence to imply that hardware refreshes are imminent for a few Apple products like the iPad, iPad mini, iPod touch, and AirPods. These would fit perfectly in an event focused on services like TV, Music, and News: they are media-consumption devices, first and foremost.

But this will be Apple’s first public event after it reported a marked decline in worldwide iPhone sales, worrying pundits, analysts, and investors that the iPhone-hardware-dependent company is in for difficult times. It is fitting (and perhaps telling) that the event will focus on services—the division Apple is happiest to boast about …read more

Source:: Ars Technica

      

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