CEO of Salesforce Marc Benioff

Cloud software giant Salesforce will pay $300 million to merge with Salesforce.org, its external philanthropic arm that offers Salesforce software to non-profits, the company announced Monday.
Salesforce.org will now function as an industry vertical within the Salesforce corporation. Rob Acker, current CEO of Salesforce.org, will run the vertical.
Salesforce also raised its fiscal 2020 revenue guidance by $150 million to $200 million, and lowered its earnings-per-share forecast by $0.20 on Monday.
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Salesforce will pay $300 million to merge with its external philanthropic arm Salesforce.org in a deal that will grow the software giant’s annual revenue by $150 million to $200 million, the company announced on Monday.

Salesforce.org is an official Salesforce software reseller which distributes grants and puts the company’s software into the hands of nonprofits and educational organizations at a discount or for free. With the new structure, the group’s discounted sales revenue will roll into Salesforce’s topline.

Rob Acker, CEO of Salesforce.org, will continue to run the unit as an industry vertical focused on non-profits and education, akin to Salesforce’s marketing cloud vertical and sales cloud vertical.

As part of the deal, Salesforce.org which switch from being a California public benefit corporation to a California business corporation, …read more

Source:: Businessinsider – Technology

      

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