On the same day that she became a Pulitzer Prize finalist for her work bringing the Cambridge Analytica scandal to light, journalist Carole Cadwalladr took the stage at TED to “address you directly, the gods of Silicon Valley.”
Cadwalladr began her talk by recounting a trip she took after the Brexit referendum, back to her hometown in South Wales.
She recalled feeling “a weird sense of unreality” walking around a town filled with new infrastructure funded by the European Union, while being told by residents that the EU had done nothing for them. Similarly, she said they told her about the dangers of immigration, even though they lived in a town with “one of the lowest rates of immigration in the country.”
Cadwalladr said she began to understand where those sentiments were coming from after her story ran, and someone contacted her about seeing scary, misleading ads about Turkey and Turkish immigration on Facebook . Cadwalladr, however, couldn’t see those ads, because she wasn’t targeted, and Facebook offered no general archive of all ads that had run on the platform.