Tinder is preparing to launch a version of its popular dating app aimed at users in emerging markets. The app, which will be called “Tinder Lite,” offers a smaller, more lightweight version of the current flagship app, the company says. Smaller app size is a defining characteristic of most of today’s “Lite” apps, which are specifically focused on addressing the unique needs of users in areas where data usage, bandwidth, and storage space is a concern.
Most major tech companies now offer “Lite” apps for the large and rapidly growing online user base coming from these emerging markets — and specifically India, as of late.
For example, Google has a full suite of lightweight “Go”-branded apps like Google Go, Gmail Go, Files Go, YouTube Go, Google Maps Go, and Google Assistant Go. There’s also Facebook Lite, Instagram Lite, Messenger Lite, Twitter Lite, Uber Lite, Spotify Lite, and even TikTok Lite, to name a few others.
Tinder, apparently, believes it too has reached the point of needing a Lite version, given the dating app’s traction and growth. While the company doesn’t share the size of its total user base, the Tinder app averaged 4.7 million …read more