Ad-tech veterans turned investors Eric Franchi and Joe Zawadzki are funding a new wave of advertising and marketing firms.
Since they launched MathCapital last year, the fund has invested in 18 companies, with a few more deals set to close in the coming weeks.
MathCapital sees opportunity in new companies that are trying to solve specific problems in digital advertising.
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The ad-tech bubble may seem to be bursting for some, but not for ad-tech veterans Eric Franchi and Joe Zawadzki.
A number of prominent ad-tech companies like Sizmek, DataXu and OpenX that scaled on the rise of display and mobile advertising are now grappling with layoffs, bankruptcies and difficult pivots into areas like OTT as Facebook and Google cut into startups’ business. Forrester Research predicted venture capital investments in advertising and marketing-tech firms would drop 75% this year due to incoming privacy laws and regulation.
Yet Franchi and Zawadzki are pumping money and resources into new adtech and martech firms.
Franchi is the former co-founder of digital ad company Undertone and sold his firm to Israeli marketing software company Perion for $180 million in 2015 before leaving to go into investing full-time. Zawadzki …read more
Source:: Businessinsider – Technology