Accenture Interactive’s acquisition of Droga5 may be its last one for a while, according to Nikki Mendonça, global president of Accenture Interactive Operations.
The advertising wing of the consulting firm is focused on organizing itself after Droga5 and other acquisitions.
Accenture is working on ways to help clients with broad business challenges.
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Last month, Accenture Interactive snapped up independent creative agency Droga5 in its biggest acquisition to date, following similar moves it has made in recent years to become a stronger competitor to ad agencies.
But that acquisition spree is over for now as the company turns it attention to organizing its employees around the world, said Nikki Mendonça, global president of Accenture Interactive Operations.
“We’ve bought a lot already, so it’s time to put the checkbook away for few months maybe,” Mendonça told Luma Partners’ Terry Kawaja at the company’s Digital Media Summit in New York on Tuesday. “What’s important now is to more effectively organize those assets, capabilities and talent, so that we can actually make sure that they’re organized more effectively around our clients’ problems.”
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Source:: Businessinsider – Technology