Most and least desirable features- mobile banking

A Business Insider Intelligence study found that mobile banking customers rate security and control features as the most-desirable features in a mobile banking app. Some of these features are already in most banking apps, while others are very rare.
Customers also highly value the use of fingerprint scans for login. As face scanning technology becomes more prevalent, that feature will likely replace fingerprint scans.
They’re least interested in voice and chat features, even as half of banks in the study had at least one of those features in their app.

People use their phones to find dates, trade stocks, and even order helicopter rides. They are also, increasingly, using their phones to bank.

With myriad banking apps out there from Wells Fargo to Chime, both big banks and up-and-coming fintechs are racing to include features that are important to potential customers. But what do they want? It’s security and control features, according to a study conducted by Business Insider Intelligence of over 1,000 customers.

As data breaches continue to make the news, it’s not totally surprising that customers are overwhelmingly focused on security. The most popular smartphone feature, putting a temporary hold on …read more

Source:: Businessinsider – Technology


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