This VC helped jump start the app economy by launching the iFund. Now he thinks an overlooked part of the enterprise software market is about to explode.

Menlo Ventures partner Matt Murphy thinks there a big opportunity in a new area in the enterprise software market. To date, most enterprise software firms have focused on producing applications and services that are general-purpose; they can be used by companies or departments across many different industries. But some newer startups are developing software targeted at particular industries, Murphy said. Many of those industries have been technological laggards, but they’re starting to embrace change, he said. Click here for more BI Prime stories. Matt Murphy knows how to spot a trend. While a partner at VC firm Kleiner Perkins Caufield & Byers, he was early to recognize the game-changing potential… Read More

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