Google wants to help smartphone users find new (and old) favorite TV shows and movies to watch.

The Mountain View, Calif.-based tech giant announced an update on Thursday for its search engine on mobile, which will serve U.S. users with personalized TV and film recommendations across different streaming services.

Here’s how to get started: Mobile users who visit Google.com or Google’s search app simply have to type in a phrase including “what to watch” or “good shows to watch.” Google then serves up the names of TV shows and film titles across different genres, from somewhat older titles, like Desperate Housewives and Buffy the Vampire Slayer to more recent releases, including Disney’s live-action Aladdin and Avengers: Endgame. Then, Tinder style, users will swipe the sows to to “Like” or “Dislike” them.

Once that’s done, users pick which streaming services they subscribe to, including Netflix, Hulu, YouTube, Amazon Prime Video, and others, and the search engine will serve up recommendations based on their tastes.

Google’s latest update may seem minor, but it’s welcome in an age when consumers are inundated with streaming services, each with thousands of titles to watch.

It’s also incredibly timely. Over the next …read more

Source:: Fortune.com – Tech

      

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