BET is pushing boldly ahead into what’s increasingly a crowded landscape for subscription-based streamers.

The upcoming BET+ service, a joint venture between Viacom’s BET Networks and media mogul Tyler Perry’s self-named production studio, will launch domestically Sept. 19.

Priced at $9.99 a month, the ad-free subscription video-on-demand service will beat two sound-alike streaming services with deeper pockets—Disney+, set to launch Nov. 12, and Apple TV+, also expected in November—into the market.

In a Monday press release, BET+ detailed its content strategy. Out of the gate, the service will offer more than 1,000 hours of programming, including series, films, and standup specials. Described as “the leading home of black culture for decades” in its press release, BET will seek to make “content curated for the underserved African American audience.”

Among the starriest names featured on the platform initially are Perry (also aligned with the service via his newly formed production company Peachtree & Vine), Tracy Oliver, and Will Packer.

All are working on original series for BET+.

Jill Scott will star in First Wives Club, with scribe Tracy Oliver (Girls Trip) executive-producing all nine episodes. A modern remake of the 1996 …read more

Source:: Fortune.com – Tech

      

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