French startup Akeneo has raised a $45 million Series C round led by Summit Partners, with existing investors Alven, Partech, Salesforce Ventures and Stephan Dietrich also participating. The company develops a popular product information management (PIM) service to manage all information about products in your stores, online and in paper catalogs.

Akeneo started as a sort of CRM for product information. Instead of managing your catalog using Excel spreadsheets or an outdated ERP, Akeneo provides a service that works across all your communication channels. You can also collaborate in Akeneo directly.

Akeneo started as an open source PIM application. Today, thousands companies actively use that open source version. But Akeneo also offers an enterprise edition with a more traditional software-as-a-service approach. The startup has managed to attract 300 clients, such as Sephora, Fossil and Auchan.

“With the open source edition, we have 60,000 companies actively using Akeneo. It means that we are the most used PIM solution in the world,” co-founder and CEO Frédéric de Gombert told me.

Over the years, Akeneo has expanded beyond product information management. The company acquired Sigmento, a startup that collects public data about millions of products in order to automatically generate descriptions, …read more

Source:: TechCrunch

      

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