Pinterest is the latest tech company to introduce a “Lite” version of its mobile application to meet the needs of users in emerging markets. With Pinterest Lite, launched on Monday, users will benefit from a faster download and an app that takes up less storage space on their mobile device, the company says.
Pinterest previously offered a Pinterest Lite app on Google Play, but this app was pulled a year ago, according to data from App Annie.
The new Pinterest Lite app is actually Pinterest’s Progressive Web App (PWA) that’s been made available to Google Play users as a download, the company tells TechCrunch.
This is a project that’s been underway for some time, according to a post last year on Pinterest’s Engineering blog. There, the company acknowledged that its mobile web experience had been “terrible” and in need of an update.
In July 2017, Pinterest formed a team to rewrite the mobile web app from scratch as a PWA. It said this would offer a better experience for people in low-bandwidth environments and on limited data plans.
The Pinterest Lite mobile app is available today to Android users in Peru, Argentina, Colombia, Chile and Mexico, and …read more