Farmers use Ganaz’s software to communicate with large numbers of workers through text. (Ganaz Photo)

Who says farmers don’t need their own SaaS tools?

Ganaz just raised $945,000 to build a platform that helps companies manage workers in the agriculture and manufacturing sectors. The Seattle startup is premised on the belief that mainstream technologies for workforce communication and management — such as Slack, Gusto and Zenefits — don’t work well for blue-collar industries.

The seed funding is a follow-up to the $2.1 million it raised last year from the same group of investors, including Seattle-based Founders’ Co-op, San Francisco venture firm 122 West, and Taylor Ventures, the investment arm of Taylor Farms.

Ganaz co-founder Hannah Freeman. (Ganaz Photo)

“Every major agriculture and manufacturing sector in the world is experiencing a labor shortage,” said Ganaz CEO Hannah Freeman. “These employers are having to figure out how to attract, retain and more efficiently use the talent that they have. And they don’t have software tools that help them with this yet.”

Ganaz’s platform lets companies communicate with large numbers of workers via text message from a central dashboard. It is also creating onboarding tools, worker retention software, and a service that will allow workers to …read more

Source:: GeekWire


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