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In between parades, football games and huge meals, people turned to their phones in record numbers to shop holiday deals on Thanksgiving.

E-commerce spending hit $2.1 billion as of 2 p.m. Pacific on Thanksgiving day, a 20 percent rise over the prior year, according to a new report from tech giant Adobe’s analytics arm. Adobe Analytics expects e-commerce sales for the full day to top $4 billion for the first time, settling somewhere around $4.4 billion.

Roughly 46 percent of e-commerce sales on Thanksgiving were mobile purchases, up from 33.5 percent a year ago. Approximately 63 percent of traffic on Thanksgiving came from smartphones.

Holiday spending since Nov. 1, is up 16 percent over the prior year to $57.5 billion. Adobe expects total holiday spending this year to hit $143.7 billion.

Approximately one in five shoppers surveyed by Adobe last month said they planned to browse holiday deals on their phone on Thanksgiving to keep their friends and family from noticing. Even more shoppers, one in four, said they planned to visit a brick-and-mortar store on Thanksgiving.

An Amazon delivery driver. (GeekWire Photo / Kurt Schlosser)

These numbers point to a busy holiday shopping season ahead, and retailers are loading up to deal with the …read more

Source:: GeekWire

      

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