According to documents viewed by Business Insider, Amazon Web Services does not allow its partners to mention rivals like Microsoft and Google Cloud in their “high-visibility content” for conferences like AWS re:Invent, but now allows it in data sheets, flyers, and whitepapers.
In a previous version of its partner branding guide from August, AWS disallowed the terms “multi-cloud,” “cross cloud,” “any cloud,” or “every cloud,” but as of October, this rule is no longer there.
Partners say that they’ve previously had experiences of having to submit their presentations to AWS for approval, being told to remove mentions of Microsoft Azure and terms like “clouds” and “hybrid cloud,” and seeing staff walk around with tape to cover up unapproved phrases.
Partners say although AWS previously did not allow them to mention the term “multi-cloud” or anything that suggests there’s any cloud besides Amazon’s, customers are increasingly choosing to use multiple clouds.
Still, in general partners say they understand why AWS enforces these rules, and customers can still check if their products run on other clouds.
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Attention Amazon Web Services conference attendees: You are no longer forbidden from using the words …read more
Source:: Businessinsider – Technology