(Highspot Photo /David Kennedy)
New funding: Seattle startup Highspot today announced a $75 million “Series D-1” investment round, bringing total funding for the 7-year-old company to more than $200 million. Existing investors ICONIQ Capital; Madrona Venture Group; OpenView; Salesforce Ventures; and Sapphire Ventures all participated. Highspot wasn’t looking for fresh cash but there is “incredible investor excitement about this $50 billion category,” CEO Robert Wahbe told GeekWire. Highspot raised $60 million in June as part of the original Series D round.
Highspot CEO Robert Wahbe. (Highspot Photo)
AI-fueled sales software: Highspot aims to help make salespeople more efficient, equipping its users with artificial intelligence-infused technology to improve how they have conversations with prospective buyers. Its “sales enablement platform” is a sales playbook of sorts, analyzing hoards of internally-produced information — historical data; marketing presentations; case studies; data sheets, etc. — and then applying AI to optimize the selling process. Highspot also provides communication and analytics tools. It has expanded recently to help not only salespeople but anyone who talks to customer, such as a customer service rep fielding technical questions.
Key last mile: Over the past two decades, software has helped go-to-market companies with various automation tasks related to sales, marketing, …read more