Sony Music just announced the hire of four new executives to lead its podcast ad sales team.
The news comes after the world’s largest music company signed several podcast production deals with companies including The Onion and filmmaker Adam McKay.
The new hires are Emily Rasekh, SVP of business development and operations; Brittany Hall, VP of podcasting sales; Ryan Zack, VP of podcasting revenue operations; and Christy Mirabal, VP of podcasting marketing.
Sony wants to capitalize on an industry that analysts expect to reach $1.6 billion in global revenue by 2022.
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Sony Music has placed a big bet on podcasts as a key source of ad revenue, according to an internal memo obtained by Business Insider announcing four new executive-level hires to lead sales and marketing for that part of the business.
The news follows a series of announcements expanding Sony’s podcast business around the world.
Sony’s strategy “includes [the] creation of high quality shows across all key podcasting genres and a global vision to develop our podcasting expertise in key markets around the world,” wrote Dennis Kooker, president of US sales and global digital business, and Tom Mackay, president of Sony Music Film and TV A&R, in …read more
Source:: Businessinsider – Technology