A Tesla owner posted a video online of their car mistaking a Burger King sign for a stop sign.
Burger King saw a chance to turn it into advertising.
“Smart cars are smart enough to brake for a whopper,” the fast-food chain’s latest ad says.
Visit Business Insider’s homepage for more stories.
Burger King figured out a way to turn a Tesla autopilot error into marketing.
The fast-food chain on Tuesday released an ad that uses part of a YouTube video in which Tesla’s assisted-driving feature mistakes a Burger King sign for a stop sign and begins to stop.
“Smart cars are smart enough to brake for a whopper,” the ad says, with an offer for a free burger if smart car owners post a photo at a restaurant location. “Artificial intelligence knows what you crave.”
looks like AI even knows what you’re in the mood for.
pull up with your smart car, share a video/pic with #autopilotwhopper + #freewhopper & we’ll DM you a free Whopper code to use when you order on the BK app. see https://t.co/2HrzhTAM6A. pic.twitter.com/S74He7EcuQ
— Burger King (@BurgerKing) June 23, 2020
The original video appears to be from a May …read more
Source:: Businessinsider – Technology