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As Microsoft works to catch up to Amazon’s first place spot in cloud, it has two secret weapons in its toolbox.

Microsoft’s Azure ranks behind AWS — but ahead of Google Cloud — in Gartner’s recent “Magic Quadrant report, which ranks cloud services with categories like “ability to execute” and “completeness of vision.” However, it has the greatest market share of application developer tools, Gartner says, and a successful propensity to win over its existing enterprise customers with new tools. 

“The thing [Microsoft does] really well at is leverage enterprise relationships they have,” Raj Bala, research director at Gartner, told Business Insider. “Lots of enterprises make decisions to use Azure because they’re happy with Microsoft overall. That’s something that’s certainly playing towards their strengths.”

Those strengths aside, Microsoft also has weaknesses, too, the report found: The firm falls behind on technical support and giving customers guaranteed capacity, Gartner said. 

Microsoft leads the way in working with large businesses and app developer tools

Azure is strong in all use cases, Gartner says, and it’s especially suitable for organizations already using Microsoft software, as they can bundle various services, as well as those that use products from Microsofr partners Oracle, SAP, and VMware.

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Source:: Businessinsider – Technology


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