Forethought CEO Deon Nicholas

Summary List Placement

AI startup Forethought has two pitch decks: one for traditional venture capitalists, and another for Black celebrity investors. That’s because founder Deon Nicholas has a unique story to tell them, he says.
In the weeks after George Floyd’s killing, Nicholas set out to bring Black investors onto his cap table. He focused his pitch on his personal story as a young computer geek who became a rare Black founder.
The message to Black celebrities, Nicholas said, was that they should invest in Forethought because it’s “going to be a category-defining business,” and also, their support of “a Black founder will mean something to a lot of people.”
We’re sharing the pitch deck that Nicholas used to raise $17 million with his permission.

Visit Business Insider’s homepage for more stories.

On a warm day in May, Deon Nicholas was walking with his young family around their neighborhood on the San Francisco Peninsula. The 27-year-old startup founder was in good spirits. He had gotten an investment offer from a venture capitalist five days earlier, bringing an end to an anxiety-inducing week of back-to-back pitch meetings.

Nicholas told his wife about the good news and they continued their walk, passing the local high school. It was …read more

Source:: Businessinsider – Technology


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