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Creating the perfect pitch deck can be the difference between a successful fundraise or a trip back to the drawing board. 

Henry Mason, a principal at London-based Dawn Capital, has seen pitch decks across the spectrum and believes there are three key factors to building a presentation that attract investors to your business.

Dawn Capital predominantly invests in enterprise software, and Mason has been involved in funding rounds for startups such as secure browsing startup Garrison, data analytics company Quantexa, and data aggregation startup Onna.

Humans are visual creatures. It’s estimated that half of the human brain is directly or indirectly devoted to processing visual information, and that’s why it’s crucial to nail your slides and help cement your pitch in an investor’s memory.

Here are the three factors to help you nail your pitch deck:

SEE ALSO: One of Europe’s most bullish software investors has raised $400 million for the post-pandemic future

1. Narrative

“People like stories, and stories capture the imagination,” Mason told Business Insider. 

Your pitch deck slide should set up your company’s key characters, its founders and executives, and provide detail about the company’s journey to date. Getting this into a clear flow is important, according to Mason. He suggests starting …read more

Source:: Businessinsider – Technology


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