Thanks to the double whammy of holiday feasting and pandemic-related pounds, New Year’s resolutions to get into shape were extra-big going into 2021. So that means it’s time for strapping on the shiny new Fitbits, Garmins, and Apple Watches that loved ones exchanged in December.

But in recent years, wearable manufacturers have been pushing devices far beyond the step-counters of old. “Over the last couple years, we’ve rolled out a lot more analytic tools, a lot more kind of insights, [and] we’ve been proactively trying to tell people how to interpret their data and how to make it actionable,” says Fitbit co-founder and CTO Eric Friedman.

Friedman joined Fortune Brainstorm, a podcast about how technology is changing our lives, where he spoke to Fortune’s Michal Lev-Ram and Brian O’Keefe about growth opportunities within the field of wearable tech. Friedman says the goal at launch was to make previously invisible health data and analytics visible to consumers. Google seems to believe the company has achieved that goal, and recently made an overture to buy Fitbit for $2.1 billion.

Though Friedman thinks the wearables field is still in a relatively early stage as far as what the technology is able to …read more

Source:: – Tech


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